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Furshpan
Associates combines traditional and innovative, non-traditional marketing
strategies from the top down and push the limits of
conventional thinking to achieve the unexpected - whether
it is building a marketing plan from the ground up or
creating an alternative piece for a traditional marketing
campaign.
Our goal always remains the same - to provide
integrated and powerful solutions for our clients.
Our methods reach the audience and influencers directly
through real life events and online social networking, creating and reinforcing authentic brand/consumer
relationships at both the click and brick levels. Our approach to public
relations and publicity straddles traditional and non-traditional
marketing. From media relations to staged publicity
stunts, we develop innovative strategies that gets the
attention of the media of today, extending the reach
and buzz of a brand.
In the past few years, we've kept our finger on the pulse of consumers and utilized effective viral video marketing campaings that target individuals and groups through grassroots
and peer-to-peer tactics - connecting with, and empowering
people to move a message through their own social circles
creating exponential buzz. Read more about viral video marketing.
Our Innovative Methods include:
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Promotional Teams
• Street Sampling
• In-Store Promotions
• Event Marketing
• Community Relationship Marketing
• Social Network Marketing
• Blog/Forum Infiltration
• Guerrilla Media (wild posting, projections,
graffiti murals...)
• Out-of-home (billboards, bus shelters, subways,
and more)
• Interactive (online, video games, viral, and
more)
• Lifestyle/College (retail, on-campus, events,
and more) If
you have a deadline you need to meet
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