Furshpan Associates combines traditional and innovative, non-traditional marketing strategies from the top down and push the limits of conventional thinking to achieve the unexpected - whether it is building a marketing plan from the ground up or creating an alternative piece for a traditional marketing campaign.

Our goal always remains the same - to provide integrated and powerful solutions for our clients. Our methods reach the audience and influencers directly through real life events and online social networking, creating and reinforcing authentic brand/consumer relationships at both the click and brick levels. Our approach to public relations and publicity straddles traditional and non-traditional marketing. From media relations to staged publicity stunts, we develop innovative strategies that gets the attention of the media of today, extending the reach and buzz of a brand.

In the past few years, we've kept our finger on the pulse of consumers and utilized effective viral video marketing campaings that target individuals and groups through grassroots and peer-to-peer tactics - connecting with, and empowering people to move a message through their own social circles creating exponential buzz. Read more about viral video marketing.

Our Innovative Methods include:
• Promotional Teams
• Street Sampling
• In-Store Promotions
• Event Marketing
• Community Relationship Marketing
• Social Network Marketing
• Blog/Forum Infiltration
• Guerrilla Media (wild posting, projections, graffiti murals...)
• Out-of-home (billboards, bus shelters, subways, and more)
• Interactive (online, video games, viral, and more)
• Lifestyle/College (retail, on-campus, events, and more) If you have a deadline you need to meet


Corporate & Product Identity
Strategy development Campaign planning
Branding and creative Product positioning
Marketing & Public Relations
Market research
Trade show marketing and management
Press contact
Special events management
New product launches
Grand openings
Package design
Advertising & Promotion
Media buying
Radio and TV
Media planning
List maintenance
Copy writing
Image and positioning
Magazine and newspaper
Billboards and transit
Direct mail campaigns Media planning and analysis
Direct response Sales promotion
> Fax Broadcast  > Graphic Design
   
Video Production
Corporate videos
Training videos
Industry videos Music videos
Internet Advertising
Website design and development
Submission forms
E-mail broadcasting
Site promotions and registrations
Web video commercials
Search engines registrations
Banner ads
Search engines optimization
E-mail accounts
Shopping cart and SSL
Custom HTML and Java scripting
Back-end data browser
Interactive Flash movie presentations
Content development
Events calendars
Site statistical analysis
Domain name registration
Host sourcing
Database driven sites Multimedia Presentations
Collateral Materials
Annual reports
Signage
Brochures
Packaging
Postcards
Specialty promotional items
Catalogs and product briefs
Electronic press kits
Logo and stationary design
Power Point presentations
Trade show displays
Photography