The Furshpan Associates Marketing Professionalism Guarantee

1. Planning Techniques
We know how to plan a campaign effectively and provide an effective time-line for developing a Campaign. We consider alternative strategies and have contingency plans. Formal planning techniques improve the performance of advertising and marketing campaigns and we are fully aware of the most effective procedures in the industry.

2. Objectives
During our term of work for your company, we will focus on your primary objectives. We know how to assess the effectiveness of our advertising initiatives for your company and able to determine whether the advertising is meeting your company's objectives. We also measure ROI outcomes and the levels of success with your campaign initiatives.

3. Target Market Research
We know how to design and evaluate market research studies so that we relate effectively to your advertising campaign. We know how to effectively use survey research methods and will fully immerse ourselves in the study of your industry.

4. Creativity Techniques
We use techniques and procedures to enhance creativity. Much evidence exists to show that structured creativity techniques are superior to unstructured group processes. Therefore, when we have brainstorming meetings, we actually follow a highly structured brainstorming procedure.

5. Persuasion Research
We are familiar with the extensive research findings on how to persuade people and bring this information to bear on our advertising campaigns.

6. Copy Alternatives
We may consider copy alternatives to our original ideas based on survey research. Our goal is to hit the target dead on, the first time and every time.

7. Copy Testing
We will use formal and time-tested procedures to test and select the most effective copy and copy alternatives.

8. Media Alternatives
We will consider all potential media placements and institute the most cost-effective, providing maximum exposure to the targeted audience, by using the appropriate media mix.

9. Media Testing
We will determine the optimal budget to expend on an advertising campaign by way of our procedures, which focus on your objectives.

10. Capabilities of Our Team
Our team is composed of specialists in their area of expertise. They are all dedicated to the highest standards that Furshpan Associates has set for all its creative outputs.

11. Legal and Ethical Guidelines
We take steps to protect your company from causing offense to interest groups, from boycotts, or from legal or ethical consequences. We have a written code of ethics that is applied to all our work and client's campaigns.