| Furshpan
Associates creates business solutions for each of your marketing
needs. We are a leading marketing agency and fully integrated with
creative professionals at your service. Our team is composed of
individuals from wide-ranging backgrounds including design, programming,
marketing, branding, and management.
Because every client is different and with very specific
needs, we assess your business goals at a microscopic level and
offer services in order to acheve your goals. In essence, your goals become our goals.
Though our clients’ specifications may differ,
the framework of our working process remains consistent. The following
is a brief overview of our blueprint for success. When our clients
succeed, we all succeed -- that is the Furshpan Associates way of doing
business.
If
you are serious about taking your business to the next level, consider
the wisdom of focused, innovative, and forward-thinking marketing of that we provide to our clinets. Each client requires a unique mix of marketing strategies to create their very targeted campaign. Our mix includes traditional direct-response, street and face-to-face, digital, events, telephony, fax and more. Tell us more about what
you need and we'll give you an honest quote today. You'll be surprised at the quickness in response to your initial contact. Our customer service is our priority, and our clients boast about the fact that we stay in touch, they always know the status of their projects and use our services for decades. Request a Quote Now!
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| Assessment Phase |
| Phase one is the assessment period.
This is when we sit down and discuss your visions, objectives and
goals. We provide the assistance you need to articulate your brand
attributes and help you to define your company’s competitive
edge. We fully examine your strengths and weaknesses. A brief overview
of tasks included in this phase are: |
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We will discuss your needs |
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Develop a task overview of the project. |
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Include setting a time frame for the operation
to be done within your budget |
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| Strategy Phase |
| Once we have taken our initial assessment
we enter the strategy phase. Here we develop a design, marketing and/or
branding strategy to fit your needs. The direction may be to build
a corporate identity and we will discuss the possible avenues of our
integrated marketing solutions that are result oriented. A brief overview
of tasks included in this phase are: |
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We will examine the strengths and weaknesses of
your own company. |
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We will also examine the strengths and weaknesses
of your competitors and determine which media will best deliver the
desired results. |
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Different options will be discussed such as if
there is a need for video production or website construction, and/or
what role public relations will play in this campaign. |
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| Production Phase |
| The next step is to take these ideas
we have developed and ready them for production. Our objectives here
are to arrive at an approved design concept and follow through will
the fulfillment of the project. During this phase of brainstorming,
development and presentation, we will work in the following stages: |
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Design work for composites. |
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Gain approval of design work. |
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Design refinement. |
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Fulfillment of project through completion. |
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Implement thorough Quality Control of project. |
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Offer final proof and gain final approval of client
to proceed. |
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| Implementation Phase |
| Now we are ready to proceed. This is
what we call the implementation stage when we finalize the production
tasks and prepare the project to be launched or presented to your
publicist. We produce all of the necessary electronic files and documents
that allow our clients to carry out the business/marketing strategy
that has been established previously. The three steps are: |
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Produce hard copies of project. |
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Outline your media placement strategy and timeline. |
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Carry out marketing plan. |
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| Post-Analysis Phase |
| Finally, we come to the last stage
that we refer to as the post-analysis stage. Six months from the completion
of your marketing/advertising campaign, we will carry out a marketing
audit to assess our marketing and branding efforts. We shall purposely
research in what way our client has benefited by our efforts, and
what if any improvements can be made in order to maintain our long-term
relationship with you- our valued client. To reiterate our post analysis
process: |
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Research the market trend analysis for our client. |
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Follow up with a “success measurement”
based on our work. |
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Present a detailed report, documenting our analysis
results. |
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| Our Exclusive Marketing
Cycle |
Furshpan Associates uses it's exclusive Marketing
Cycle Chart to help manage their client's projects. The chart directs
our efforts to complete our processes in an organized and efficient
manner in order to complete an entire project or marketing cycle.

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